This term is used in case where employee of the competing company is persuaded to leave his /her present company and join the other firm which is giving offer.
It is like a bonus which is paid by the offering/hiring company to attract the employees from rival firms.
Example
Money can be more than twice of what would have been that employees average salary for eg in feb 2010 Marks & Spencer had said to Marc Bolland to lure Bolland away from Morrisons.This deal was around
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